Bloomberg ETF analyst Eric Balchunas argues that Bitcoin (BTC) has entered the same adoption phase that took Facebook from 1 billion to 3 billion users. The comparison frames BTC’s loss of countercultural appeal as a sign of maturation, not decline, with spot Exchange-Traded Funds (ETFs) acting as the catalyst for mainstream entry. ETF Expert Likens Bitcoin to Facebook’s “Uncool” Phase, Bullish? Balchunas, Bloomberg Intelligence’s senior ETF analyst and co-host of the Trillions podcast, compares Bitcoin’s current moment to when older generations flooded Facebook. “Bitcoin rn feels like when your parents joined Facebook