JPMorgan is sticking with its long-run bitcoin upside framework, including a $266,000 per-coin target, even as the bank flags near-term stress signals around mining economics and still-chilly risk sentiment heading into 2026. The bank’s latest read hinges on two pillars: a “soft” floor around bitcoin’s production cost, and a valuation model that maps bitcoin’s potential market cap against private-sector gold investment on a volatility-adjusted basis. In the near term, JPMorgan frames the current drawdown as a familiar stress test for miners. The bank estimates the cost to produce a bitcoin at roughly $77,000, while bitcoin was trading around the mid-$60,000s in the same analysis window, putting spot below breakeven for less efficient operators